Industry Buzz
THE IRONMAN FOUNDATION GIVES BACK TO LAKE PLACID

The IRONMAN Foundation® Community Fund will provide $50,000 in grant funding to nonprofit groups in greater Lake Placid area of New York in support of the 14th anniversary of IRONMAN® Lake Placid. Working with community leaders to identify capital improvement projects, The IRONMAN Foundation's contribution will provide funding to support local initiatives in the Lake Placid community.
The IRONMAN Foundation will give three major grants at the 2012 IRONMAN Lake Placid, taking place on July 22. The first will benefit the Lake Placid Fire Department and will fund the purchase of a medical search-and-rescue vehicle. The second grant will contribute to The Adirondack Medical Center, providing support to the construction of a new sports medicine facility. The final grant will benefit the Uihiein IRONMAN Sports Fund, which works to provide scholarships to local athletes attempting
to qualify for the Olympics.
In addition to allocating funds back into the Lake Placid community, The IRONMAN Foundation also provides athletes with the platform to fundraise for a nonprofit beneficiary of their choice as they train for their IRONMAN event. More than 25 athletes have signed up to participate in The IRONMAN Foundation's "Your Journey, Your Cause" program during the July 22 event. These athletes have been touched by something greater than themselves and are fundraising to make their race
experience more than just crossing the finish line - they are racing for the greater good. Together, they have collectively raised over $50,000 for their respective causes.
For more information on IRONMAN and The IRONMAN Foundation, please visit www.ironman.com and www.ironmanfoundation.org. For media related inquiries, please contact media@ironman.com.
About IRONMAN
The iconic IRONMAN® brand and event series is the largest participation sports platform in the world. Since the inception of IRONMAN in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (WTC), owner and operator of IRONMAN, has grown from a single race to a global sensation with
more than 180 events across five unique brands: IRONMAN, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. Supported by partners including Timex, PowerBar, K-Swiss and TYR, more than 200,000 athletes compete each season in the IRONMAN and IRONMAN 70.3 Series. For more information, visit www.ironman.com.
About The IRONMAN Foundation
Since its inception in 2003, The IRONMAN Foundation® has made philanthropic contributions of more than eleven million dollars to numerous non-profit beneficiaries worldwide. The mission of The IRONMAN Foundation is: To leave IRONMAN's legacy through philanthropy, voluntarism and grant making; by supporting various athletic, community, education, health, human services and public benefit non-profits organizations around the world. The IRONMAN Foundation is a US registered 501(c)(3).
For more information contact info@IRONMANfoundation.org.