FuelBelt Collaborates with IRONMAN in Launching New Hydration Collection
FuelBelt, Inc., and IRONMAN® today announced that FuelBelt is the official hydration belt and race day accessories supplier to all IRONMAN and IRONMAN 70.3® events worldwide.
FuelBelt and IRONMAN have collaborated on an exclusive collection of hydration belts and race day accessories, which will be made available at all IRONMAN® events and at specialty retailers around the globe. The initial debut of this collection will take place at the Aquadraat Sports IRONMAN® U.S. Championship in August with a launch for retailers at Interbike in September.
"In IRONMAN, we have found a true partner that values our high quality, innovative products and authenticity in the market place," said Vinu Malik, CEO, FuelBelt, Inc. and 36-time IRONMAN® triathlon finisher. "It's a perfect match that will deliver tried-and-true gear to athletes of all abilities. Our focus on the athlete experience is our top priority and IRONMAN® events are the right platform for driving this message forward. The IRONMAN® triathlon collection will be strong on function and high on style which is exactly what IRONMAN® triathlon athletes expect from us."
"FuelBelt has been an important part of our athlete experience for nearly 15 years and is as authentic in our space as any brand could be," said Erik Vervloet, Chief Marketing Officer, World Triathlon Corporation (d/b/a IRONMAN). "Because Vinu is not only the founder and CEO of FuelBelt, but also a 36-time IRONMAN finisher himself, he genuinely understands our athletes' needs and is passionate about helping them achieve their race goals. I couldn't be happier to continue building upon this relationship with the FuelBelt brand and line of products."
The new FuelBelt IRONMAN® triathlon collection will be available for retail purchase beginning September 15th 2012. For additional information about FuelBelt, visit www.FuelBelt.com or contact Colleen Riley at Colleen@FuelBelt.com. For information about IRONMAN®, visit www.ironman.com or contact Media@Ironman.com.
About FuelBelt, Inc.
FuelBelt, Inc. is the world leader in hydration belts and accessories. Founded in 1997 by seven-time IRONMAN® World Championship participant, Vinu Malik, FuelBelt continues to evolve to serve the needs of triathletes and runners everywhere, including IRONMAN® World Championship winners Craig Alexander and Chrissie Wellington. FuelBelts have been used to break world records, personal bests, and have even been used at the Olympic world stage, where every effort and every second counts. For more information, please visit www.FuelBelt.com.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.