FuelBelt leading the charge for the triathlon channel with Ann Vernon, COO being selected to the SGB 40 Under 40 List.

The SportsOneSource Group has announced the honorees for the fifth annual SGB 40 Under 40 Awards. This year's list again contains individuals from all corners of the sporting good industry who are recognized as leaders making a difference in their businesses and the market. The forty recipients were selected by a panel of SportsOneSource analysts, editors and industry executives from more than 450 nominations received from around the sporting goods industry.

"These awards are a way to recognize the great work done by younger leaders in our industry," said James Hartford, president, CEO of The SportsOneSource Group, which publishes the SGB trade publication. "The extraordinary and diverse talent nominated again this year made it difficult to narrow the list to just forty people. We drew very strong support from prior honorees and other industry leaders to select a prestigious group of individuals and it is our pleasure to honor the next generation of leaders."

Ann Vernon, COO, FuelBelt, Inc.

Simon Atkins, Head of Sport Style Division, Adidas America
Randy Benedict, COO, Second Sole Running Specialty Stores
Jamie Bethke, Vice President, Elan-Polo International
Jake Brandman, Sanuk Brand President, Deckers Outdoor Corp.
Nicholas Brayton, President, Woolrich, Inc.
W. Callum Brown, CFO, Pro Feet Inc.
Charlie Bruder, VP Global Merchandising -- Retail, Wolverine World Wide
Jay Custard, VP Digital Marketing, Finish Line, Inc.
Jarka Duba, President, POC Sports USA
Mark Eggert, VP Footwear Design & Advanced Concepts, Fila USA
Sean Finucane, Head of Classics and Kids SBU, Reebok International
Mark French, President, Mission Athletecare
Kip Fulks, COO, Under Armour
Matt Geske, Executive Vice President, Lids Team Sports
Sally Grimes, Executive Director, Outdoor Industries Women's Coalition
Peter Ha, Associate, D.A. Davidson & Co.
Jonathan Hart, Founder, Sitka Gear
Petra Hilleberg, President & CEO, Hilleberg the Tentmaker, Inc
Bob Holding, Owner, Waypoint Outdoor
Brett Jordan, CEO - Equipment Division, American Recreation Products
Jeremiah Mackmiller, GMM, Sierra Trading Post
Damian McCusker, Running Specialty Sales Manager, Asics America
Rob Morales, Merchandise Director, Backwoods
John Naekel, Global Basketball Product Director, Nike, Inc.
Matthew Navarro, Eastern Regional Sales Manager, Wilson Sporting Goods
Mary Cecile Neville, Associate Director, Marketing and Communications, SnowSports Industries America
David Oksman, Head of Marketing, Life is Good
Mike Olson, EVP of Retail, Johnson Health Tech NA
Theresa Palermo, Global Marketing Director, Fossil
Stephen Regenold, Founder/Editor, GearJunkie.com
Eric Rubel, COO, PIC Corporation
Michael Hauge Sørensen, Chief Operating Officer, Ecco
Matt Schwartz, Executive Vice President, Aetrex Worldwide
Troy Sicotte, Brand Manager -- REI, The North Face
Lee Silverman, Owner/President, JackRabbit Sports
Henry Stafford, Senior Vice President, Apparel, Under Armour
Matt Tingler, Vice President, Robert W. Baird & Co.
Ed van Wezel, Global CEO, Hi-Tec Sports
Nic Vu, Vice President of Retail, North America, Adidas America