110% Play Harder Launches Elite TRI HRDR Triathlon Team in Jacksonville, Florida

110% Play Harder, an innovative line of compression + ice gear, introduced its elite triathlon team, Team 110 TRI HRDR (ONE- TEN TRI HARDER) at Trek Bicycles of Jacksonville in conjunction with the Hammerhead Triathlon Club meeting on Wednesday, March 2, 2011.
Dirk Bockel, a professional triathlete, was the keynote speaker at the event. Bockel finished 8th at the 2010 Hawaii Ironman World Championships, 2nd at Ironman Florida 2010 and was the Ironman Florida 70.3 Champion in 2009. Dirk answered questions about his training and how important recovery is to his regimen.


"We could not be more excited to share our passion for triathlon with the local Jacksonville community. We are partnering with influential sponsors and athletes who strive for the extra 10% in all they do, and we can't wait to see the great results associated with this dynamic team," said David Green, CEO of 110% Play Harder.

110 TRI HRDR will make its race debut at the St. Anthony's Triathlon on May 1, 2011 in St. Petersburg, Florida. Due to the tremendous response from athletes to the elite team, a 110 TRI HRDR club team has been formed as well.
The elite team is composed of the following 15 stellar triathletes: Sean Crichton, Billy Hart, Drew Heidemann, Tony Maniatis, Kerry Mowlam, Kevin Neal, Don Packard, Steve Petitt, Eric Lashway, JC Pinto, Marni Sumbal, Rachel Stanley, Libby Bergman, Katrine Strickland and Skye Johnson.

In conjunction with 110%, the team is sponsored by Jacksonville Running Company, Velocity Multisport Coaching, Trek Bicycles Store of Jacksonville, Jacksonville Running Co., Native Sun and Montoya Benefits Group.

To learn more about 110% Play Harder and follow the TRI HRDR team, please visit www.110playharder.com.

ABOUT 110% PLAYHARDER:
110% represents the next step forward in training and recovery gear with a unique pocket architecture that fuses the already important benefits of compression with the elemental power of ice. 110% is the only compression gear to put ice right inside. Simple, mobile, and effective.

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